The Super Bowl was the venue for Joe Talbott's latest directoral production, a 30 second spot for GEICO, starring the cavemen from the commercials, riffing on the apparent failure of the television sitcom http://youtube.com/watch?v=m9Dognr3BII. Talbott directed the spot for Richmond's Martin Agency. On February 16, 2008, Talbott and GEICO partner Sieg Fuster will release the NASCAR website http://geicogarage.com
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